Wednesday, October 31, 2007

(Free) Marketing to Sport Enthusiasts 

By Kurt T. Weber

Filed As:  General

Sports fans make up a sizeable marketing demographic. Without a doubt some fans are interested in liberty and markets. Thus, the Institute for Justice gets three cheers for successfully pitching an eminent domain abuse article to Sports Illustrated, which published it Aug. 13.

A few years back, after the Detroit Red Wings won the Stanley Cup, the Mackinac Center had an editorial page commentary published in a Michigan state-wide daily about how markets allowed the Wings to get the best talent. Tooting my horn, I had an Oregonian sports section commentary time ago about the separation of city / state and sports.

For freedom to flourish, those who champion its principles must increase the market share of people with whom there is, or could be, agreement. Sports enthusiasts are an audience ripe for outreach.

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