Last month, the Wall Street Journal’s excellent Health Blog posted the story of newly-minted M.D. Jay Parkinson, whose Brooklyn practice has no office and no staff. A $500 yearly fee buys patients two face-to-face visits (he’ll come to your apartment or office), as well as unlimited “e-visits” via cell phone, e-mail, IM, text, or video chat.

Need a prescription filled? Parkinson can tell you which nearby pharmacy has the lowest price. Need an MRI or a blood test? Parkinson has negotiated big discounts for his cash-paying patients with hundreds of NYC-area specialists – and he can view your test results via e-mail and then discuss them with you via text messaging. (Parkinson is not a covered entity under HIPAA because he does not submit insurance claims; however, he has an encrypted and password-protected site through which he can communicate with patients.)

Parkinson makes no bones about the nature of his practice – you have to be young and a resident of lower Manhattan or Brooklyn to be his patient (“I’m not going to deal with people who have old-people diseases,” he tells the WSJ, pointing out that other doctors specialize in pediatrics and geriatrics). But getting the “young and healthy” to be, well, young and healthy is an untapped market – over half of the uninsured are between the ages of 18 and 34, and they need this kind of low-cost, tech-friendly care in the face of New York’s mandate- and premium-heavy insurance plans.

Move over, Patrick Dempsey. There’s a new “Dr. McDreamy” in town.