Entrepreneurs are finding ways to bring innovative, consumer-oriented health care to market -- simplifying medical decisions, reinvigorating primary care, and lowering health care costs, writes Paul Howard in the Summer 2008 edition of City Journal.

From health insurance to DNA-driven medicine, American health care is experiencing a revolution that promises to improve quality, lower costs, and empower people to control their own health care. To unleash the full promise of these new technologies and business models, policymakers should deregulate the market for medical products and services while liberating consumer demand.

In short, from HSAs to DNA, we'll be matching the right treatment to the right patient at the right price, and we'll be restoring patients to the center of medical decisions -- which is where they belong.