Now that Blue Cross Blue Shield of North Carolina (BCBSNC) customers have had a year to get used to HSAs, the insurer has begun providing - online to its members - average prices for typical procedures, chronic disease treatments, medications, and other items.

Although it does not show prices for each individual provider, the online tool does show how costs differ as a person goes from their physician's office, outpatient facilities, or hospital inpatient.

Other insurers have also begun offering more information as HSAs have become more common. Seems that as people start paying for medicine, they start paying attention to prices. Who knew?